ANA Houston

Coffee & Careers: The Hiring Secrets of Marketing Executives

Panel discussion with some of Houston’s leading B2B and digital marketers

Presented by Chris Ferris, Jeanette Sanders, Richard Byrd,

Want to know what Houston’s top marketing executives are looking for? 

If you’re ready to make your next career move—or want to know what some of the latest in-demand marketing skills are for job seekers—you won’t want to miss this round of Coffee & Careers!

Get ready to take notes as Cindi moderates a powerhouse round table with three of Houston’s leading B2B marketing executives with both agency and client-side experience.

Panel Members Include

Chris Ferris

Vice President of Digital Strategy, Pierpont

Chris drives value for his clients by developing strategies that support their overall business goals. His strengths lie in helping organizations embrace new digital technologies to meet evolving customer expectations, including online advertising, SEO, website design, social media, and analytics. Chris has been with Pierpont since 2018. Chris is a lecturer at Rice University, where he teaches a self-designed digital marketing course for MBA students. He holds a Master of Arts in Communication from the University of Pennsylvania and a doctorate in health policy from the University of Texas Health Center in Houston.


Jeannette Sanders

Global Marketing Director, 2020 Exhibits

Jeannette guides the strategic business development, marketing, and communications efforts of 2020 Exhibits. She directs brand strategy, digital strategy, interactive experiences, social media marketing, content creation, creative, search engine optimization, search engine marketing, and events for the firm. With 19 years of experience in the marketing and advertising industry, she began her career at IDEA, where her client-focus and creative approach became highly influential, netting life-long client relationships and proven, bottom-line results. During her career, Jeannette has built and led omnichannel global creative and marketing teams that have won hundreds of honors and awards.


Richard Byrd

President, BlueByrd Strategic Sales & Marketing 

Richard strives to help his clients reach their full potential. By combining experience in brand management with a command of the latest digital marketing tactics, he works with clients to help them drive market impact. Richard takes a strategic view of his clients' businesses, ensuring that their sales and marketing strategy, online engagement, sales efforts, and business goals are all aligned. Prior to his current role, Richard was a strategic consultant with Pennebaker, a 25-person B2B marketing firm, and global creative director for Schlumberger, the world’s largest oilfield services company.