ANA Houston

October Lunch & Learn: Navigating Organizational and Technological Change

Navigating Organizational and Technological Change

The role of marketing and communications in ensuring successful initiatives in dynamic B2B environments

We’re faced with changes of all types: changes in careers, organizational structures, mergers and acquisitions, and industry dynamics. Sometimes change can be forecasted, but other times it is completely unplanned. How do we as marketers and leaders in communications help support and navigate change to ensure our assets, including people, company, and culture, progress and endure as pain-free and efficiently as possible?

Join us Thursday, October 21 for an in-person panel discussion as industry experts share their experiences and provide valuable guidance and insight. 

Discussion begins at noon and networking begins at 11:30 a.m. For more information, see the event and registration details below.

What you’ll learn:

- How to make change stick

- How to be a champion in your organization to drive change forward

- Tips for rolling out effective internal communication strategies

- When to reposition your products/services or your brand

- How to work with change instead of against it

- When to reach out for help and how to do it


Networking: 11:30 a.m. to 12:00 p.m.

Presentation and Lunch: 12:00 p.m.

Ends: Thursday, October 21, at 1:00 p.m.


Yanet Cuddus, Schlumberger, Digital Marketing Manager

Yanet Cuddus is Schlumberger’s Digital Marketing Manager for its Digital & Integration Division, US land market. With more than 10 years of experience as a geoscientist in the oil and gas industry, Yanet uses her technical background to connect with her target audience. Her primary duties include managing people, systems, and processes that position and communicate services, products, and technologies to the marketplace via online engagement, tradeshows, and digital marketing strategies.  

Christine Mathers

Christine Mathers is a leader in Houston’s B2B marketing space, most notably in the energy sector. Most recently, Christine served as Vice President of Marketing and Communications for AFGlobal Corporation. Prior to AFGlobal, Christine was Director of External Communications for Baker Hughes, leading all investor, crisis and media communications efforts. Christine held escalating marketing and communication leadership positions with Weatherford International for many years. She holds a master’s degree in marketing from the University of St. Thomas in Houston, Texas.  

Allison Jurgens, IHS Markit, Executive Director Global Marketing, Energy, and Natural Resources

Allison Jurgens is Executive Director Global Marketing, Energy and Natural Resources, for IHS Markit, Inc. With more than 15 years in the oil and gas and energy industries working for a variety of organizations along the value chain, Allison has been referred to as a trailblazer by former colleagues and likes to push the boundaries beyond traditional mass communications. When working with executives, she comes to the table with ideas and strategies to bridge the gap between sales and marketing, and gets intimately involved in technical and product marketing discussions while always keeping business objectives and revenue goals at the forefront.