ANA Houston

Lunch & Learn: Reaching the Tech Buyer in 2021

Learn how technical buyers find and consume information in a changed world

Presented by Wendy Covey, CEO and Co-Founder, TREW Marketing

Stop playing engineer whack-a-mole with your marketing initiatives

As we enter a post-COVID-19 world, it won’t mean business as usual for many technical buyers and engineers. The pandemic exposed them to new ways of finding and consuming information and making purchase decisions. So, as industry events and more traditional marketing efforts begin to come back into the fold, there are new opportunities for reaching this audience that won’t go away.

If you want to know more about these new opportunities, join ANA Houston and special guest Wendy Covey, CEO and Co-Founder of TREW Marketing, for some data-backed guidance on where and how to reach this target audience.

What you’ll learn

• What types of content are most valued and which channels are used most heavily.

• A deep dive on video, podcasts, social media, and email.

• How to educate your leadership about the importance of content and inbound marketing with datapoints.

Speaker Bio

Wendy Covey is CEO and Co-Founder of a successful technical marketing agency, author, podcast host…and she holds a Texas fishing record. Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their pipelines through content marketing. Wendy’s book, Content Marketing, Engineered (and her podcast of the same name), helps technical marketers looking to adopt or improve their content marketing programs. She gained national recognition when she was named one of Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Her company, TREW Marketing, is a leading inbound agency serving companies targeting technical audiences.