ANA Houston

Data Science and Analytics: How do we get more data and tell a useful story from it?

Many of us simply don't have enough data to help our organizations and communications departments make informed decisions. Many of us are inundated with data that just sits on graphs and tables, muddying the waters. In the digital age, the accumulation of data has never been easier, but it's never been more overwhelming. 

Join us for a panel of experts from IBM, Schlumberger, McKinsey and AlertLogic where we'll ask these very questions and hear from some of the best. Whether web analytics, social media, e-mail or lead generation, our customer and prospect data tells a story. We'll discuss ways to help us tell this story and make better decisions based on what they're telling us. 

BMA Business Partners